Wisconsin Auto Insurance Regulations
Consumer's Guide to
Auto
Insurance
State of Wisconsin
Office of the Commissioner of Insurance
P.O. Box 7873
Madison, WI 53707-7873
OCI's World Wide Web Home Page:
oci.wi.gov
Bodily Injury Liability
Property Damage Liability
Uninsured Motorist
Collision
Underinsured Motorist
Comprehensive
Medical Expense
PI-057 (R 03/2007)

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
The mission of the Office of
the Commissioner of Insurance . . .
Leading the way in informing and protecting
the public and responding to their insurance needs.
If you have a specific complaint about your insurance, refer it first to the insurance company or agent involved. If
you do not receive satisfactory answers, contact the Office of the Commissioner of Insurance (OCI).
For information on how to file an insurance complaint call:
(608) 266-0103 (In Madison)
or
1-800-236-8517 (Statewide)
Mailing Address
Office of the Commissioner of Insurance
P.O. Box 7873
Madison, WI 53707-7873
Electronic Mail

Please indicate your name, phone number, and e-mail address.
OCI's World Wide Web Home Page
oci.wi.gov
For your convenience, a copy of OCI's complaint form is available at the back of this booklet. A copy of OCI's
complaint form is also available on OCI's Web site. You can print it, complete it, and return it to the above mailing
address.
A list of OCI's publications is included at the back of this booklet. Copies of OCI publications are also available
online on OCI's Web site.
Deaf, hearing, or speech impaired callers may
reach OCI through WI TRS
This guide is not a legal analysis of your rights under any insurance policy or government program. Your insurance
policy, program rules, Wisconsin law, federal law, and court decisions establish your rights. You may want to
consult an attorney for legal guidance about your specific rights.
The Office of the Commissioner of Insurance does not represent that the information in this publication is complete,
accurate or timely in all instances. All information is subject to change on a regular basis, without notice.
Printed copies of publications are updated annually unless otherwise stated. In an effort to provide more current
information, publications available on OCI's Web site are updated more frequently than the hard copy versions to
reflect any necessary changes. Visit OCI's Web site at oci.wi.gov.
The Office of the Commissioner of Insurance does not discriminate on the basis of race, color, national origin, sex,
religion, age, or disability in employment or the provision of services.
2

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Table of Contents
Page
Why Should You Buy Auto Insurance? ..........................................................................
4
Wisconsin Financial Responsibility Law.........................................................................
4
Physical Damage Coverage ...........................................................................................
5
Underwriting and Rating .................................................................................................
5
Ways to Lower Your Premium .......................................................................................
6
Youthful Drivers ..............................................................................................................
7
What if You Have Trouble Finding Insurance? ................................................................
8
Safety Responsibility Law ..............................................................................................
8
Comparative Negligence Law .........................................................................................
8
If You Are in an Accident ...............................................................................................
9
Filing a Motor Vehicle Claim ..........................................................................................
9
Repairing Your Car .........................................................................................................
9
If Your Vehicle is Totaled ...............................................................................................
10
Lender Insurance Requirements .....................................................................................
10
Vehicles in Storage ........................................................................................................
10
Extended Warranties .....................................................................................................
10
Collision Damage Waiver Coverage ................................................................................
10
Credit Information ...........................................................................................................
11
Insurance Marketing.......................................................................................................
11
For Your Protection ........................................................................................................
11
Tips for a Wise Consumer ..............................................................................................
12
Terminations, Denials, and Cancellations .......................................................................
13
Problems With Your Insurance Company .......................................................................
13
Premium Tables .............................................................................................................
14
Automobile Insurance Quotation Worksheet ..................................................................
15
Examples ...................................................................................................................... 16-25
Consumer Service Address, Phone Number and Web Site Address ..............................
26
Consumer Publications
Complaint Form
3

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Why Should You Buy Auto Insurance?
Financial Responsibility Auto Insurance Requirements
If you cause an auto acci-
dent, you may be respon-
If you buy insurance, your policy must provide the
sible for the losses of the
following minimum liability coverage:
other people involved. A
claim may be made or a
· $25,000 for injury or death of one person;
lawsuit filed against you for
· $50,000 for injury or death of two or more
those losses. You may have
people; and
to pay not only for the prop-
· $10,000 for property damage.
erty damage you cause, but
also for the medical ex-
The law also requires uninsured motorist cover-
penses, lost wages, and
age of $25,000/$50,000 for bodily injury only.
pain and suffering of any
injured person. The amount
of money you may have to
If you decide to satisfy the requirements of the Wisconsin
pay could be substantial.
Financial Responsibility Law by buying auto insurance,
your policy must contain three major parts--liability insur-
If you don't have insurance, anything of value that you own,
ance for bodily injury, liability insurance for property
including your home, savings, future wages, and other
damage, and uninsured motorist coverage.
assets, may be taken to pay for those losses. Auto liability
insurance can help protect you so that this doesn't
When referring to liability limits, the insurance industry
happen. Liability insurance also pays for an attorney to
uses an abbreviation that can be confusing. The designa-
defend you against any claim or lawsuit that may be
tion of $25,000/$50,000/$10,000 (or 25/50/10) or similar
payable under the policy.
designations refer to the maximum amounts that an
insurer will pay for the three basic liability coverages. The
You can also buy insurance to cover damages to your auto.
first number ($25,000) refers to the limit on bodily injury
This optional coverage will help pay for your losses whether
payments coverage per person. The second number
or not you were at fault.
($50,000) refers to the limit on bodily injury coverage per
accident where two or more people have been injured. The
Insurance is based on the theory that only a small portion
third number ($10,000) refers to the limit on property
of all drivers will be involved in accidents. The premiums
damage coverage per accident.
paid by all drivers during the year are used to pay for the
losses of those drivers who have accidents. When you buy
Bodily Injury Liability Coverage
insurance, you receive financial protection in case you
become involved in an accident. You also make sure that
This coverage does not protect you or your car directly. If
a person injured through your fault will recover for losses
you cause an accident injuring other people, it protects you
you cause.
against their claims up to the stated amounts for medical
expenses, lost wages, pain and suffering, and other
losses. It will also usually pay if the accident was caused
Wisconsin Financial Responsibility Law
by a member of your family living with you or a person using
your auto with your consent.
Wisconsin has a financial responsibility law. It is designed
to make sure that any motorist licensed to drive in
Property Damage Liability Coverage
Wisconsin has insurance or enough money to pay for
damages to others that may be caused by a motor vehicle.
Property damage liability coverage pays for any damage
These requirements may be met through insurance, a
up to the stated amount you cause to the property of others
surety bond, or self-insurance. Details are available at the
such as a crushed fender, broken glass, or a damaged wall
Department of Transportation, Motor Vehicle Division, Hill
or fence. Your insurance will pay for this damage if you
Farms State Office Building, Madison, Wisconsin 53705,
were driving your auto or if it was being driven by another
http://www.dot.state.wi.us.
person with your consent. Property damage liability also
pays if you damage government property like a light pole
or signpost, up to the limit you choose.
4

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Uninsured Motorist Coverage (UM)
cause the accident. Usually, only expenses incurred
within one year after the accident are included. As an
Uninsured motorist coverage applies to bodily injury you,
example, this coverage will provide benefits for a friend, or
your family, and other occupants of your vehicle incur when
a neighbor's child injured in your car. Medical expense
hit by an uninsured motorist or hit-and-run driver. It also
coverage is an optional coverage. Note: Companies must
covers you and your family if injured as a pedestrian when
offer this coverage to you, but you do not have to buy
struck by an uninsured motorist or hit-and-run driver. It
it.
protects you by making sure that money is available to pay
for your losses that were caused by someone else. The
minimum amount of coverage required by law is $25,000/
Physical Damage Coverage
$50,000 for bodily injury only. You may want to purchase
more than the minimum coverage required by law if you feel
Collision and Comprehensive Coverages
the need for more protection. Uninsured motorist coverage
does not cover your property damage and does not protect
"Collision" and "Comprehen-
the other driver. Your insurer may sue the other driver for
sive" coverages, which are
any money the insurer pays you because of the other
also known as physical dam-
driver's negligence.
age coverages, pay for repair
or the actual cash value of your auto regardless of who is
Underinsured Motorist Coverage (UIM)
at fault.
This is an optional coverage that increases the bodily injury
Collision coverage pays if your auto collides with an
protection to you and the people in your car up to the
object, including another car, or if it overturns. Your own
amount of coverage you purchase. It becomes effective
insurer will pay for such damage even if the collision is your
when the party causing an accident has lower bodily injury
fault.
liability limits than your UIM limits. The maximum dollars
paid is then the difference between the two limits.
In addition, collision premiums are based on the make and
model year of your car. You should evaluate the current
For example, assume the UIM limits selected were $100,000
market value of your car and your ability to afford a similar
per person and the person causing the accident had bodily
car should it be destroyed before you purchase this
injury limits of $50,000 per person. Under this scenario,
coverage. You may not need this coverage if your car has
you could collect up to $50,000 from the at-fault driver and
decreased in value or if you can afford to replace it.
up to an additional $50,000 (the difference in limits) under
your own UIM coverage. UIM coverage typically does not
Comprehensive coverage pays for damage to your auto
"add" the amount you purchased to the amount available
from almost all other causes such as fire, vandalism,
from the person causing the accident.
water, hail, glass breakage, wind, falling objects, civic
commotion, or hitting an animal. Damage from striking a
Insurers are required to notify policyholders who do not
deer is a relatively frequent accident in Wisconsin. It is
have UIM coverage of its availability. The minimum limits of
important to know that most policies cover hitting an
UIM coverage, if accepted after notification, are $50,000
animal under comprehensive, not collision, insurance.
per person and $100,000 per accident.
Comprehensive coverage also pays if your auto or parts of
Medical Payments Coverage
it, such as a battery or tires, are stolen. Flood damage to
your car is also covered if your auto insurance policy
This coverage pays medical or funeral expenses for you or
includes comprehensive coverage. If you carry collision
others injured or killed in an accident while riding or driving
without comprehensive coverage, you are not covered for
in your auto. This includes all reasonable hospital, surgi-
flood damage.
cal, chiropractic, x-ray, dental, professional nursing, pros-
thetic, and rehabilitation expenses up to the limits of the
If you borrow money from a bank or some other financial
coverage.
institution to buy your car, the lender will probably require
you to purchase physical damage coverage to protect both
Medical payments coverage usually covers only those
of your interests in the car.
expenses not covered by health insurance, such as
copayments, deductibles, etc. It will also cover you or
members of your family if you are struck by an auto while
Underwriting and Rating
walking or while riding in another auto. This coverage will
pay for your medical and funeral expenses even if you
Comparison shopping for car insurance is worth it.
Premiums are based on a number of factors and may vary
5

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
a great deal from one insurer to another for the same policy.
Nonstandard. This category is intended for drivers
The most important items in establishing your rate are:
that companies consider to be high risk. Usually
drivers in this category have the highest rates.
Your age, sex, and marital status. For example,
These drivers may include under age 25 drivers
young, single male drivers generally pay more
with less driving experience, drivers with tickets or
than any other group.
accidents, drivers with a poor premium payment
history, and drivers with a reckless or drunk-
Where you live. The state is divided into territories
driving history.
for rating purposes. Generally, people in
metropolitan areas pay more than those in less
Your agent should be able to tell what classification
congested places.
you fit into. The dividing lines are not always consistent
Your car. The year, make, and model of your car
across insurers, but in general an applicant with
influence your premium. The less it costs to repair
chargeable accidents will be denied coverage by the
or replace your vehicle, the lower the cost of your
lowest cost insurers in the above examples. These
premium. Sports cars and cars with high powered
insurers are relatively low cost because their customers
engines cost more to insure than cars with smaller
are better than average drivers. Since you generally
engines.
cannot tell from the name or promotional ads of an
insurer what its underwriting criteria are, seek the help
How you use your car. The more you drive, the
of a qualified agent to find which insurer might insure
more you pay.
you.
Prior insurance coverage. Insurers may ask
you if you had insurance coverage previously. If
you have previously been canceled for nonpayment
Ways to Lower Your Premium
of premiums, insurers want to know. If you have
had insurance, the prior company can tell the new
There are many actions you can take to lower the cost of
insurer a little about your claims history.
your automobile insurance.
When an insurance company considers your
Safe Driving
application for auto coverage, it will take into account
a number of different factors about you and your driving
Your driving record is very important in determining your
record. Just because you apply with a certain company
premiums. Most insurers charge more--often substantially
does not mean you will be provided coverage by that
more--for people that have a recent history of accidents
company.
and/or moving violations than for people with relatively
clean records. Therefore, it is important that you ask your
After completing the underwriting, the insurance
agent to go over all facts concerning your driving record with
company will place you in one of the three basic
you and check all other information for accuracy on your
categories of drivers listed below. Each company
application for a policy. A mistake on your application
adopts its own rating system for deciding whether to
could cost you money or result in the cancellation of your
insure a person. Those with the lowest risk factors
insurance policy.
(least likely to have a claim) will receive the lowest
rates.
NOTE: Wisconsin law allows insurers to rate based on all
the members in a household including husband, wife,
Preferred. This category is intended for drivers
children, or nonrelative, but the law does not allow insurers
that companies consider to be the best risks,
to exclude drivers by endorsement.
which usually means the safest drivers. These
insureds are usually ones with clean driving records
Your present insurer may charge an extra fee, a
over the past three to five years. These are given
surcharge, if you are involved in a chargeable accident
the lowest rates.
or were ticketed for a serious traffic violation.
Surcharges must be applied in a uniform manner and

Standard. This category is intended for moderate
are required to be filed with the OCI. The insurer may
risk drivers. The rates are higher than the preferred
also elect to nonrenew your policy as it expires if your
rates. These drivers are usually driving family-
accident record or moving violations exceed the
type cars and have a reasonably clean driving
insurer's standards.
record.
6

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Take Advantage of Discounts
Before deciding the level of deductible you must consider
your ability to absorb unexpected financial demands. For
Every auto insurer has its own package of "special"
example, if a loss of $500 occurs and you have a deductible
discounts to attract particular types of customers. Below
of $250, you pay $250 (your deductible) and you collect
is a sample of discounts to ask your agent about.
$250 from your insurer. If a loss of less than $250 occurs,
you pay for all of it yourself.
Package discount--up to 15% is
offered to customers who insure both
If you take a deductible and pay for small losses yourself,
their home and automobile with the
your insurer can give you a discount. This way you can cut
same insurer;
your insurance premium costs and still be protected
against large losses.
Multiple automobile discounts--
insuring more than one automobile
almost always qualifies an insured for a
Youthful Drivers
discount;
The cost of automobile insurance varies from one group
Good student discount--typically a 10
(classification) of drivers to another. The reason for this is
to 20% discount is offered if a youthful
that, on the average, some groups have worse driving
driver maintains a "B" or better grade
records, higher accident rates, and more costly accidents
average in high school or college;
than others. Usually, the highest premiums are paid by the
male driver under age 25, with his rate depending on his
Nonsmokers discount--a few insurers
marital status and whether he owns, or is the principal
offer discounts of 5 to 10% for insureds
driver, of the car being insured. Under the most widely used
who do not smoke;
rating system, the cost of auto insurance for youthful
drivers is scaled downward periodically. Rates for unmarried
Passive restraints--several companies
males who are the owners of their cars are reduced
offer discounts of up to 40% on medical
periodically from age 17-29.
payment coverages for driver and/or
passenger air bags, automatic seat
In most states, rates for unmarried males who are not the
belts, or anti-lock brakes;
owners of their cars, for married males, and for females are
reduced each year from age 17-21. For these groups, the
Accident free records--insurers
"young driver" surcharges are eliminated at age 25.
commonly reduce premiums for most
coverages by about 5% for any person
Underage Drinking and Driving
that has been continuously insured by
them without an accident for three
Auto insurance premiums may be tripled or nonrenewed for
years.
parents whose underage children receive operating while
intoxicated (OWI) citations. The OCI surveyed the
A good agent will be sure to inquire about your particular
twenty top writers of auto insurance in the state.
circumstances to acquaint you with all applicable discount
packages offered by the insurer he or she represents.
Six of the nineteen companies surveyed said that parents'
insurance rates would be affected if a minor received a
Increase Deductibles
citation for underage drinking when the minor has NOT
been driving. The policy could be nonrenewed, canceled,
Many of the factors that go into setting your auto premium
be renewed with nonstandard rates, or be surcharged. The
are relatively fixed by your household make-up and lifestyle.
rate increases range from 90% to 260%.
One thing you can easily change, however, is the amount
of your deductible (usually only applies to comprehensive
Nineteen companies reported a rate increase or cancellation
or collision coverage).
of the policy if a minor receives a citation for OWI. The rate
increases range from 47% to 300%.
A deductible is the dollar amount you must pay out-of-
pocket for each covered claim. Deductibles on collision
If your child is cited for underage drinking where the
coverage can range from $100 to $1,000. On comprehensive
violation involved the operation or use of a motor vehicle, the
they can range from $100 to $500 or higher.
insurer might nonrenew the parents' insurance policy or
7

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
increase the premium which would remain at the higher
You may apply through any licensed property and casualty
level for a number of years or until the child leaves the
insurance agent. For general information on the plan, you
household. If a child is cited for underage drinking involving
may call or write to:
a motor vehicle, the parents' insurance rate may be
affected for a minimum of three years, or until the minor is
Wisconsin Auto Insurance Plan (WAIP)
no longer a member of the household, or no longer on the
20700 Swenson Drive
policy. OCI recommends that, before using an underage
Waukesha, WI 53186
drinking violation to underwrite or rate a policy, the company
(262) 796-4599
investigates whether the violation is driving related. (Section
http://www.waip.org
Ins 6.54 (3) (a) 1, Wis. Adm. Code, prohibits using an
insured's or applicant's criminal records.)
Safety Responsibility Law
If a young driver in your household has received citations
for driving related violations, including an OWI, those
Wisconsin has a Safety Responsibility Law. The law
violations can also affect other policies held by the parents.
requires that anytime a person is hurt or killed or someone's
One of the companies reports a possible effect for umbrella
property is damaged over $1,000, it must be reported as
policies, and for two other companies, a citation would
soon as possible. You must also file a Driver's Report of
affect insurance rates on other nonauto motor vehicles,
Accident within 10 days with the Division of Motor Vehicles.
such as boats, or snowmobiles.
If a police agency investigates the accident, you do not
have to fill out the accident report, the police will.
The Department of Motor Vehicles will release any records
related to drinking and driving, even for a minor, to insurance
If you are in an accident in Wisconsin, you should
companies, when requested. Wisconsin driver records
exchange insurance information with the other driver.
that are not confidential can be accessed by anyone under
the open records law. Records that are not confidential
Under the Safety Responsibility Law, uninsured motorists
include OWI and UAO (Underage Alcohol Operation).
who are in reportable accidents must show they can pay
for the damages and injuries they may have caused. The
Remember: If you add another vehicle to your policy or
law takes away the driver's license and license plates of the
change your insurance coverage, ask your agent to
uninsured motorist who cannot pay for damages or injuries
issue a binder confirming the coverage. A binder is a
they cause.
temporary written agreement, issued in the name of the
insurance company, that takes the place of the policy

For more information, contact the Wisconsin Division of
or endorsement until the policy or endorsement is
Motor Vehicles, Traffic Accident Section, Room 804, P.O.
issued. Only a binder is evidence of immediate coverage.
Box 7919, Madison, Wisconsin 53707-7919, or at (608)
266-1249. Information about the Safety Responsibility
Law is also available on the Wisconsin Department of
What if You Have Trouble Finding Insurance?
Transportation's Web site at http://www.dot.state.wi.us/
drivers/drivers/traffic/sr-law.htm.

If you try several insurers and cannot
find coverage, you can be insured
through the Wisconsin Automobile
Comparative Negligence Law
Insurance Plan (WAIP). This is a
facility created by Wisconsin law to
Wisconsin has a comparative negligence law that means
provide automobile insurance to those
responsibility is frequently shared. The comparative
who cannot secure coverage from
negligence law is based on a percentage of negligence.
usual market sources.
This means you may recover damages from another party
providing your negligence is not greater than the other
When you apply, you will be assigned to a licensed insurer
party, but your damages shall be reduced by the percent
who will issue you a policy. Since it is a last resort facility,
of negligence attributed to you. You are barred from
the rates charged will usually be somewhat higher than
recovery if your negligence is greater than another party's
rates charged in the voluntary market. While you are in the
negligence.
plan, you should continue to shop for less expensive
coverage. After four years, the company insuring you must
accept you for regular coverage if you have had a clean
driving record.
8

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
If You Are in an Accident
claim, and provide copies of any legal papers you
receive in connection with your loss. Your insurer will
Call the police. A police report can help if you have an
represent you if a claim is brought against you and
accident or if your car is stolen or damaged by vandals.
defend you if you are sued for a claim covered by the
What looks like a minor dent could be several hundred
policy.
dollars' worth of damage.
·
Keep records of expenses you may incur as a result
Obtain information. Write down the names, addresses,
of the accident. You may be reimbursed for them
telephone numbers, and license number of persons involved
because of your policy. If the accident occurs while
and of witnesses. Note the time, date, location, road
employees are conducting insurer-related business
conditions, make and year of vehicles involved, insurance
activities, your worker's compensation policy will
information, apparent damage and injuries, and your
cover the workers' medical expenses and loss of
version of what happened. Make a diagram of the accident.
income.
Your insurance company will need complete information
about the account.
·
Keep copies of all paper work for your own files. You
may need them later.
Call your agent. Phone your agent promptly, even if you
are far from home. Have your policy number ready, plus
all license numbers, phone numbers, and other information.
Repairing Your Car
Ask your agent. Find out what documents, forms, and
Coverage for your vehicle in the personal auto insurance
data you'll need. If you have any questions, your agent will
policy is not based on replacement cost. The policy is
be able to assist you in filling out the forms.
based on actual cash value of the automobile. The "actual
cash value" (ACV) of the automobile is based on the value
Cooperate and answer all questions fully. Your
of the vehicle at the time of loss, taking into account its
insurer may call you for more information or ask to
current market value. Therefore, the insurer's obligation is
examine your damaged vehicle. In order to determine the
to repair the car based upon its actual cash value not its
extent of damage, they must have access to the vehicle.
replacement cost.
Take notes. Whenever you talk with insurance company
If your car is damaged in an accident, your insurer will
employees, your agent, lawyers, police, or others, write
request that you submit one or more written estimates for
down the date, times, names, and subjects you talked
the cost of repairs. This permits you and your insurer to
about. Include all decisions or promises made.
compare estimates and have your vehicle repaired at the
lowest possible cost. Competitive body shop estimates
Save receipts. Your auto policy may pay for incidentals
reduce insurance claim costs which helps in maintaining
such as a car rental or a hotel room if your accident
or reducing auto insurance rates.
happens out of town. Save copies of all documents you
send or receive.
Your insurer may suggest, but cannot require, you to have
your car repaired at a specific auto repair shop. If you
choose to have the repairs done at a facility not approved
Filing a Motor Vehicle Claim
by your insurer, you are responsible for any repair costs
that exceed the final claim settlement.
If your company car or truck is involved in an accident, if
it is damaged by fire, flood or vandalism, or if it is stolen,
Auto repair shops may use aftermarket or used parts when
follow these steps in filing a claim.
repairing or replacing a damaged part (i.e., bumpers,
bumper covers, and associated bumper parts). Aftermar-
·
Call your agent or insurer as soon as possible. Ask
ket parts are produced by companies other than the
what forms or documents will be needed to support
original equipment manufacturers (known as OEM parts).
your claim. Your insurer may require a "proof of loss"
form, as well as documents relating to your claim,
Auto insurance contracts do not generally specify what
such as medical and repair bills and a copy of the
parts will be used. You may request that aftermarket parts
police report.
not be used to repair your vehicle, but you are responsible
for any repair costs that exceed the final claim settlement
·
Supply the information your insurer needs. Cooperate
negotiated with the insurer.
with the investigation, settlement or defense of any
9

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
If Your Vehicle is Totaled
Vehicles in Storage
An insurance company will "total" your car if repairs would
If you plan to not use your car for an extended period of time
cost more than it is worth. An insurance company will use
and decide to place it in a garage, you may want to ask your
various sources to value your car, including, but not limited
agent to suspend some of the coverages, so that you will
to, the National Automobile Dealers Association Used Car
not have to pay the premium associated with these
Guide ("Blue Book") or the CCC Information Services, Inc.,
charges. Your car might still be susceptible to physical
guide. The company's offer, therefore, might not recognize
damage, however, so you might consider maintaining
your car's condition, special features or value on the local
comprehensive and possibly collision coverage while your
market. Companies must use a fair and reasonable method
vehicle is in storage.
to determine the value of your car. You have the right to
know how the value was determined and you should be
sure to give the insurance company all the information that
Extended Warranties
may affect the value of your car.
It may come down to negotiations between you and the
Some extended warranty plans
insurance company to reach an agreement on the value of
(sometimes called service
your car. A company is more likely to raise its offer if you
contracts) that provide repair and
can show that your car would sell for a higher price in your
replacement services beyond
area. Get several used car dealers' written price quotes for
what the product manufacturer
a similar automobile. Newspaper used-car ads also can
offers are regulated by the OCI. If
build your case.
you want to know if a warranty
plan is licensed in this state, call
Remember, an insurance company won't compensate you
(608) 266-0103 or toll-free
for the sentimental value of your car.
1-800-236-8517.
Lender Insurance Requirements
If you have a problem with a vehicle manufacturer warranty
plan, contact:
If you finance your car, the lender will require that you have
car insurance. The terms of your loan will most likely
Department of Transportation
require you to provide comprehensive and collision
Dealer Regulation Unit, Room 806
insurance. If your insurance policy lapses, the bank will
P.O. Box 7909
force coverage (obtain a policy) and charge you for it.
Madison, WI 53707-7909
Forced coverage provides protection to the bank, not you,
(608) 266-1425
for their interest in the car and nothing else.
http://www.dot.state.wi.us
If a bank has forced insurance coverage on your car it is in
your best interest to obtain regular insurance immediately.
Collision Damage Waiver Coverage
The forced coverage provides no liability insurance.
These policies are often two to three times more expensive,
Rental car companies often sell collision damage waiver
compared to a regular policy, and the charges for these
(CDW) coverage. A CDW is a contract offered by rental car
policies will be added on to your loan amount.
companies. The contract shifts liability for collision damage
from the person renting the car to the car rental company.
Note: If your car is in an accident, your insurance
Collision damage to the rental car is any damage resulting
company will pay for repairs or replacement only up
from an accident. Most personal auto policies include
to the car's actual cash value­the amount it would
coverage for damage to a rental car. Before renting a car,
have sold for before the accident. The actual cash
check with your agent to see if you have coverage under
value of the car is unrelated to the amount of your car
your personal auto policy.
loan and may be less than what you owe on your
loan. Your insurance company is obligated to return

NOTE: If you rent a car in an area where your regular
your vehicle to the condition it was prior to the
insurance does not provide coverage, generally
accident and you are responsible for what you owe
anywhere except the United States and Canada,
on your car loan.
purchasing a CDW is probably worthwhile.
10

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
If you are having problems with a car rental company, you
Insurance Marketing
should contact the Consumer Protection Unit of the
Attorney General's Office in the state in which you rented
When you begin to contact insurers, there a few things you
the car.
should know about how insurance companies work.
In Wisconsin, contact:
For the most part insurance is sold directly through an
insurance company or indirectly through an agent or
Department of Agriculture, Trade
broker. An independent agent may represent more than
& Consumer Protection
one, and sometimes several insurance companies. An
2811 Agriculture Drive
exclusive agent sells solely for one insurance company or
Madison, WI 53702-0001
group of related companies if the insurance company or
800-422-7128
group writes that type of insurance. Independent agents,
http://datcp.state.wi.us
as well as exclusive agents, may place business with
another company if the company(s) he or she represents
does not write the type of insurance needed. A broker
Credit Information
represents you in dealings with an insurance company.
Consumer credit information may be requested by an
When you first talk to an agent, be sure that he or she is
insurer when writing new or renewal policies for both
willing and able to explain various policies and other
commercial and personal risks. The insurance companies
insurance-related matters. An agent should look for ways
use credit information as an indicator of the frequency and
to get you the most protection at an affordable cost. Make
severity of future claims.
certain that your agent agrees to review your coverage from
time to time, advises you about other financial services,
Companies must use credit information in a way that is not
and assists you when problems develop.
unfairly discriminatory. If an insurer rejects your insurance
application based on information contained in your credit
Many people are interested in selling package products or
report, you have the right to review the report information
services to as many people as possible. While there is
for accuracy, at no charge. You must request a copy of
nothing wrong with low cost, standardized products, they
the report directly from the credit agency. Your insurance
should fit your needs. If you are not convinced that a
company will provide you with the credit agency's name,
particular agent understands your needs and will give you
address and telephone number.
the service you want, seek another agent.
Insurers may use credit information as one of the criteria
Agents and insurers differ. Friends may have some
they consider when underwriting personal lines insurance.
recommendations. If not, try the yellow pages. Agents and
However, it is the position of the OCI that insurers should
insurers are listed alphabetically and by location. If you
not use credit information, whether they use credit reports
travel frequently, you may want to check with your insurer
or credit scoring mechanisms, as the sole reason to refuse
or agent to find out how to file a claim when you are out of
an application, cancel a new insurance policy in its first 60
the area.
days of coverage, or nonrenew an existing policy.
All companies and agents doing business in Wisconsin
For more information on the Fair Credit Reporting Act
are licensed by the OCI. To find out if an agent or company
(http://www.ftc.gov/os/statutes/fcrajump.htm) contact the
is licensed call 1-800-236-8517. Licensing information
Federal Trade Commission at:
about agents and companies can also be found on OCI's
home page in the Quick Links section under Agent/
Federal Trade Commission (FTC)
Agency Lookup (https://ociaccess.oci.wi.gov/
CRC-240
ProducerInfo/PrdInfo.oci) and Company Lookup (https://
Washington, DC 20580
ociaccess.oci.wi.gov/CmpInfo/CmpInfo.oci).
1-877-FTC-HELP (382-4357)
http://www.ftc.gov
For Your Protection
The OCI publishes a fact sheet that answers questions
about how insurance companies use credit history in their
Information is available to consumers from a number of
underwriting process. For more information contact the
sources. These sources include public libraries, state
OCI at 1-800-236-8517 and ask for a copy of Understanding
insurance departments, consumer groups, and consumer
How Insurance Companies Use Credit Information. A
publications. Financial strength and being able to meet
copy is also available on OCI's Web site at http://
financial obligations to policyholders is very important.
oci.wi.gov/pub_list/pi-204.htm.
11

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Independent organizations such as A.M. Best, Standard &
Comparison shop. It pays to shop around. Prices for
Poor's, Moody's Investors Service, and others publish
the same coverage can vary greatly. A couple of
financial ratings. These rating organizations do not rate the
hours of research can save you hundreds of dollars a
quality of the company's policies, practices, agents, or
year.
service. You should consider checking with at least two
organizations to evaluate a company's strength. If you
Choose an insurer that has a good claims record. If in
want to check on an insurance company's financial stability,
doubt, contact the OCI and ask about the insurer's
you can check the reference section of your public library
complaint ratio.
for published ratings, call the OCI, or check with your
insurance agent.
Buy a "low profile" car. Check insurance costs before
Every state has a safety net to protect insurance consumers
you buy a new or used car. Insurance costs are higher
from financial loss in the rare instance that a company
for makes and models that are expensive to repair or
becomes insolvent. This safety net is called a "guaranty
that are frequently stolen. Your agent can assist you
fund." The guaranty funds are established by state law and
in getting the best value for your insurance dollar.
are composed of licensed companies in the state. They
pay the claims of policyholders and other claimants of an
Take advantage of low mileage discounts. Some
insolvent company. The money to pay the claims against
companies offer significant discounts to drivers who
the insurance company comes from assessments made
keep their annual mileage at or below certain levels. In
against all of the insurance companies that are members
general, the less you drive, the more you can save.
of the guaranty fund.
Don't pay cash. Always give an agent or insurer a
In Wisconsin, this fund is called the Insurance Security
check or money order. This will be proof of your
Fund (Fund). The Fund is created by state law and is
payment.
funded by assessments of insurers licensed to do business
in Wisconsin. In general, the Fund protects residents for
Pay your premium in one lump sum. You can sometimes
most claims of licensed insurers in liquidation. The Fund
save service charges by paying your premiums in a
should not be relied upon to eliminate all risks of loss to
lump sum rather than by monthly or quarterly payments.
insureds due to insurer insolvency. Some types of policies
may not be fully covered and significant delays could occur
In the long run, being a safe driver is the best advice on
in settling obligations in cases of liquidation.
how to keep your premiums low. Lower rates are
generally paid by those who maintain a good driving
Questions about the coverage and limitations of the
record.
Insurance Security Fund can be addressed to:
While the price you pay is important, buying the least
Wisconsin Insurance Security Fund
expensive policy is not necessarily a good idea. Insurance
2445 Darwin Rd. #101
that sounds too good to be true probably is too good to be
Madison, WI 53704
true. Then again, looking only at benefits could result in
(608) 242-9473
paying a higher than necessary premium. You should
http://www.wilifega.org/
consider all of the following when choosing a company and
a policy:
Tips for a Wise Consumer
Premium
Benefits, including any coverage exclusions or
Read your policy. An auto insurance policy is a legal
limits
contract. It is written so that your rights and
Service (what's involved in making a claim?)
responsibilities, as well as those of the insurer, are

clearly stated.
Renewability (how easily can you be canceled?)
Financial strength and reliability of the company
Know what your needs are and find an insurer that
Company management philosophy
meets your needs. Some insurers insure not only your
car, but your home, life and health. Buy adequate
coverage, but don't buy more than you need.
12

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Termination, Denials, and Cancellations
Note: There is no grace period required for auto
insurance.

New Policies
Anniversary Cancellations
When a policy first becomes effective, the insurer may
cancel the policy any time within the first 60 days without
This refers to a policy written for an indefinite term or for
providing you with a reason for the cancellation. The
more than one year. These policies may be canceled on
cancellation is not effective until at least 10 days after the
any anniversary date if the policies contain cancellation
insurance company mails or delivers to you a written notice
provisions. If your insurer decides to cancel your policy on
of cancellation.
an anniversary date, it must mail or deliver to you a written
notice at least 60 days prior to the anniversary date. [s.
Renewal on Altered Terms
631.36 (3), Wis. Stat.]
Sometimes an insurer will renew a policy but will raise the
General Anti-Discrimination Laws
rates or make the terms less favorable to the insured. An
insurer may not alter the terms of coverage until 60 days
There are statutes and rules that protect consumers from
after a notice is mailed to you. To be effective, the notice
unfair discrimination in insurance policies.
must be mailed or delivered prior to the renewal date. If the
notice is given less than 60 days before the renewal date,
Insurers may not refuse to insure you or refuse to
the new terms or premium increase will not become
renew your policy on the basis of sex. [s. Ins 6.55,
effective until 60 days have elapsed from the date the notice
Wis. Adm. Code]
is given. These conditions do not apply if the only change
is a rate increase of less than 25%. [s. 631.36 (5), Wis.
For auto or homeowner's policies, insurers may not
Stat.]
refuse coverage to a class of risks solely on the basis
of past criminal record, physical disability, past mental
Midterm Cancellation
disability, age, marital status, sexual preference,
"moral" character, or the location or age of the risk.
A midterm cancellation is a cancellation that occurs during
Insurers may not use these classifications to charge
the policy term and prior to the policy's expiration or
different rates without credible supporting information.
renewal date. An insurance company may cancel coverage
No insurer may cancel or refuse to issue or renew an
during this period only if the premium is not paid or if the
automobile insurance policy wholly or partially because
policy states other reasons for canceling. The insurer
of one or more of the following characteristics of any
must either mail or deliver to you a written cancellation
person: age, sex, residence, race, color, creed, religion,
notice. No cancellation is effective until at least 10 days
national origin, ancestry, marital status, or occupation.
after the mailing or delivery of the notice. [s. 631.36 (2) (b),
Wis. Stat.]
Some of these classifications may be used by an insurance
company if its experience supports differences in losses
Nonrenewals
from these classifications. [s. 632.35, Wis. Stat., and
s. Ins 6.54, Wis. Adm. Code]
Nonrenewal of a policy refers to the termination of a policy
at the expiration date. If an insurer decides it does not want
An insurer may not refuse, cancel, or deny coverage solely
to renew your policy, it must mail or deliver to you a
because of a past criminal record, physical or developmental
nonrenewal notice at least 60 days before the policy's
disability, past mental disability, age, marital status,
expiration date. The nonrenewal notice must provide the
sexual preference, or "moral" character.
reason for the nonrenewal. For an auto policy, the insurer
must also provide information in the notice on how to apply
to the Wisconsin Auto Insurance Plan for coverage. Under
Problems With Your Insurance Company
certain conditions, these plans offer auto insurance to
people who are unable to obtain it in the voluntary market.
If you are having a problem with your insurance, you should
[s. 631.36 (4), (6), (7), Wis. Stat.]
first check with your agent or with the company that sold
you the policy. If you do not get satisfactory answers from
If an insurer fails to provide notice prior to the expiration
the agent or company, contact the OCI. A complaint form
date, it must continue your coverage under the terms and
is included in the back of this booklet. Make sure you have
premium of your prior policy for the term of the policy or one
included detailed information about your insurance problem.
year, whichever is less. [s. 631.36 (4) and (am), Wis. Stat.]
The more complete and accurate this information is, the
13

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
more likely it is that your problem can be resolved. Be sure
Professional Insurance Agents of Wisconsin
that you have included the correct name of the insurance
6401 Odana Road
company from which you bought the policy. Many
Madison, WI 53719
companies have very similar names. Listing the wrong
(608) 274-8188
name may delay the investigation of your complaint.
Community Insurance Information Center
Before signing an application for any insurance coverage,
700 West Michigan Street, Suite 350
call the OCI and verify that the company and the agent you
Milwaukee, WI 53233
are dealing with are licensed in our state. It is illegal for
(414) 291-5360
unlicensed insurers to sell insurance. Business cards are
not proof of a licensed insurance agent or company. If you
do business with an unlicensed agent or company, you
Premium Tables
have no guarantee that the coverage you pay for will ever
be honored. If you purchase insurance from companies not
The five examples illustrated in this booklet should be used
legally doing business in the state, you will not be
only as a guide. While they will show which insurers will
protected by the Wisconsin Insurance Security Fund
have premiums that are generally higher or lower for the
should the company fail.
particular situation shown, the relative position of an
insurer may vary substantially depending on all of the
If an unlicensed agent or company contacts you, call the
factors discussed above. Your actual premium may be
OCI immediately so that regulatory action can be taken.
higher or lower than those shown in the examples depending
By doing so, you may protect someone less knowledgeable
on the limits you choose, the type of car you drive and your
than you from being victimized.
driving record. In addition, insurers periodically adjust rate
levels, and the premiums shown in this booklet, that were
The OCI investigates complaints to determine if any
current as of January 2007, may have changed.
insurance laws or rules have been violated. If any laws or
rules have been violated, the office will proceed with
There are more than 250 insurers selling auto insurance in
disciplinary action. Penalties include suspension or
Wisconsin. It is possible that one of the insurers not listed
revocation of licenses or fines. This office cannot settle a
in the tables will have the right combination of price and
factual dispute and you may have to pursue your claim
service to meet your needs. Your agent can help you find
through small claims court or with an attorney.
these other insurers to consider.
The office publishes complaint summaries each year
Using the Automobile Insurance Quotation Worksheet on
listing those companies that have received the most
page 15 of this booklet will give you a more accurate idea
complaints. This is one way consumers have of judging the
of what your actual policy premium will be.
service given by the insurance companies. For more
information, call the OCI at (608) 266-0103 or 1-800-236-
8517 and request a copy of Insurance Complaints and
Administrative Actions.
A copy is also available on OCI's
Web site at:
http://oci.wi.gov/pub_list/pi-030.htm
If you are not satisfied with the service you receive, contact
your insurer or agent. The following industry associations
also may help:
Independent Insurance Agents of Wisconsin
725 John Nolen Drive
Madison, WI 53713
(608) 256-4429
14

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Automobile Insurance
Quotation Worksheet
Rating Information
Marital
% Use
Annual Mileage:
Age
Sex
Status
of Car
Number of Miles One Way if Driving to and
Principal Operator
%
from Work Every Day:
Other Driver(s)
%
Number of Accidents or Moving Violations in the Last 3 Years:
List on separate sheet. Use date of conviction for violations.
Type of Auto(s) Make
Model & Year
Auto 1
Auto 2

Insurance Quotes - Semiannual Premiums
Liability Limits:
Company
Company
Company
1
2
3
Bodily Injury:
per person
Bodily Injury:
per accident
Property Damage:
per accident
Uninsured Motorist
Bodily Injury:
per person
Bodily Injury:
per accident
Underinsured Motorist
Bodily Injury:
per person
Bodily Injury:
per accident
Physical Damage to Insured Vehicle
Comprehensive:
deductible
Collision:
deductible
Other Coverages:
TOTAL SEMIANNUAL PREMIUM:
15

Private Passenger Car Semiannual Insurance Premiums
Effective January 1, 2007
Example 1
Car:

2003 Dodge Neon, 4 Cylinder, Sedan, 4 Door, SE
Coverage and Limits:
BI/PD Liability
50/100/50
Driver:
Principal driver, age 21, female, single, no dependents.
Uninsured Motorist
50/100
Pleasure travel only, 7,500 miles annually. No violations
Underinsured Motorist
50/100
or accidents in last three years.
Medical Payments
$1,000
Collision
$250 deductible
Comprehensive
$250 deductible
State of Wisconsin, Office of the Commissioner of Insurance
Territories
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
Consumer's Guide to Auto Insurance
ACUITY, A Mut. Ins. Co.
$ 653
$ 661
$ 605
$ 580
$ 779
$ 693
$ 716
$ 669
(1)
Allstate Property & Casualty
574
598
544
580
768
677
677
580
Ins. Co.
(2)
American Family
601
591
511
619
802
721
753
735
Mutual Ins. Co.
16
Badger Mutual Ins. Co.
672
634
691
678
997
785
770
770
(3)
COUNTRY Preferred Ins. Co.
409
455
403
433
592
532
529
482
Dairyland Ins. Co.*
1,307
1,327
1,196
1,277
1,751
1,551
1,535
1,469
(4)
Farmers Ins. Exchange
574
569
522
558
1,003
493
675
590
(5)
General Casualty Co.
737
842
784
806
1,282
908
927
933
of Wisconsin
(6)
Progressive Classic Ins. Co.
358
332
310
371
485
315
424
370
(7)
Rural Mutual Ins. Co.
786
724
783
704
1,187
845
1,024
834
(8)
SECURA Insurance,
1,249
1,390
1,301
1,206
2,613
1,391
1,351
1,716
a Mutual Co.
(9)
Sentry Ins., a Mutual Co.
1,050
1,018
979
995
1,598
1,270
1,146
1,085
(10)
State Auto Ins. Co.
569
609
524
519
925
685
657
586
(11)
State Farm Mutual
461
465
423
438
611
528
528
452
Automobile Ins. Co.
* Nonstandard writers.

Example 1 (Continued)
Territories
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
(12)
West Bend Mutual Ins. Co.
$ 492
$ 536
$ 494
$ 476
$ 703
$ 655
$ 584
$ 538
(13)
Wisconsin Mutual Ins. Co.
530
536
478
522
870
629
612
525
(1)
Passive restraint, tier 1, premier level 2, and anti-lock brakes discounts applied.
State of Wisconsin, Office of the Commissioner of Insurance
(2)
A three-year accident-free and airbag discounts applied.
(3)
Rates quoted are effective September 15, 2006. Increased bodily injury limits to 100/300 to be in COUNTRY Preferred Insurance Company. Select customer, multi-policy and
good student discounts applied. Excellent credit.
Consumer's Guide to Auto Insurance
(4)
The above premium is based on the insured being eligible for the following discounts that without more information might otherwise not qualify: anti-lock brakes, electronic fund
transfer (EFT), advance purchase, passive restraints, auto/rent and good student discounts.
(5)
Rated in Premier program. Insurance bureau score not available.
(6)
Rates assume best credit, prior insurance from a standard carrier with advanced quoting, paid-in-full, 3 years clean (accidents and violations) and a homeowner's discount.
17
(7)
Additional discounts may be applicable.
(8)
Superior driver discount of 10% applied. Additional discounts may be available.
(9)
The insured's insurance score is a factor in determining the overall preferred driver discount score. Assumed a neutral weight since that information not available. Actual
premiums could be higher or lower depending upon actual score. Anti-lock brakes credit applied. Subject to current company underwriting guidelines.
(10)
Premiums quoted assume best credit level (A). May also qualify for up to a 15% auto/home discount.
(11)
Rates assume excellent claim and credit history. Good driver and multiple line discounts applied. Premium would be lower if the policyholder qualified for the good student or
the Steer ClearŪ Safe Driver discount.
(12)
Rates shown are for Home & Highway Personal Package program. Rates include $5,000 medical payments coverage, assume driving record shown is for 5 years, and
includes maximum financial stability discount.
(13)
Premier auto rates used for all territories, except Superior and Barron County where standard rates applied. Accident-free discount applied.

Private Passenger Car Semiannual Insurance Premiums
Effective January 1, 2007
Example 2
Car:

2003 Chevrolet S10 Pickup-1/2 Ton, 6 Cylinder, 4 Wheel Drive
Coverage and Limits:
BI/PD Liability
50/100/50
Driver:
Principal driver, age 21, male, single,
Uninsured Motorist
50/100
no dependents. Commutes 24 miles to work
Underinsured Motorist
50/100
round trip. Total travel, 20,000 miles
Medical Payments
$1,000
annually. No violations or accidents
Collision
$250 deductible
in last three years.
Comprehensive
$250deductible
Territories
State of Wisconsin, Office of the Commissioner of Insurance
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
ACUITY, A Mut. Ins. Co.
$ 898
$ 897
$ 824
$ 792
$1,060
$ 945
$ 971
$ 910
Consumer's Guide to Auto Insurance
(1)
Allstate Property & Casualty
608
639
580
618
809
737
736
618
Ins. Co.
(2)
American Family
795
775
673
819
1,058
943
983
962
Mutual Ins. Co.
Badger Mutual Ins. Co.
979
917
1,001
988
1,468
1,142
1,118
1,118
18
(3)
COUNTRY Preferred Ins. Co.
547
607
536
579
788
709
705
642
Dairyland Ins. Co.*
1,817
1,816
1,654
1,765
2,405
2,086
2,075
1,997
(4)
Farmers Ins. Exchange
864
852
789
846
1,511
742
991
861
(5)
General Casualty Co.
906
1,019
963
986
1,587
1,101
1,112
1,123
of Wisconsin
(6)
Progressive Classic Ins. Co.
466
452
403
498
635
430
594
507
(7)
Rural Mutual Ins. Co.
896
826
891
798
1,348
957
1,155
941
(8)
SECURA Insurance,
1,489
1,725
1,629
1,489
3,316
1,730
1,656
2,102
a Mutual Co.
(9)
Sentry Ins., a Mutual Co.
1,338
1,300
1,250
1,271
2,040
1,624
1,464
1,386
(10)
State Auto Ins. Co.
679
727
624
620
1,106
817
785
698
(11)
State Farm Mutual
503
505
460
477
666
572
572
490
Automobile Ins. Co.
* Nonstandard writers.

Example 2 (Continued)
Territories
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
(12)
West Bend Mutual Ins. Co.
$ 663
$ 717
$ 664
$ 637
$ 944
$ 878
$ 782
$ 719
(13)
Wisconsin Mutual Ins. Co.
591
574
609
548
893
629
612
565
(1)
Passive restraint, tier 1, premier level 2, and anti-lock brakes discounts applied.
State of Wisconsin, Office of the Commissioner of Insurance
(2)
A three-year accident-free and airbag discounts applied.
(3)
Rates quoted are effective September 15, 2006. Increased bodily injury limits to 100/300 to be in COUNTRY Preferred Insurance Company. Select customer, multi-policy and
good student discounts applied. Excellent credit.
Consumer's Guide to Auto Insurance
(4)
The above premium is based on the insured being eligible for the following discounts that without more information might otherwise not qualify: anti-lock brakes, electronic fund
transfer (EFT), advance purchase, passive restraints, and auto/rent discounts.
(5)
Rated in Premier program. Insurance bureau score not available. Rated as a 2-door pickup.
(6)
Rates assume best credit, prior insurance from a standard carrier with advanced quoting, paid-in-full, 3 years clean (accidents and violations), and a homeowner's discount.
19
(7)
Discounts may be available.
(8)
Superior driver discount of 10% applied. Additional discounts may be available.
(9)
The insured's insurance score is a factor in determining the overall preferred driver discount score. Assumed a neutral weight since that information not available. Actual
premiums could be higher or lower depending upon actual score. Anti-lock brakes credit applied. Subject to current company underwriting guidelines.
(10)
Premiums quoted assume best credit level (A). May also qualify for up to a 15% auto/home discount.
(11)
Rates assume excellent claim and credit history. Good driver and multiple line discounts applied. Premium would be lower if the policyholder qualified for the good student or
the Steer ClearŪ Safe Driver discount.
(12)
Rates shown are for Home & Highway Personal Package program. Rates include $5,000 medical payments coverage, assume driving record shown is for 5 years, and
includes maximum financial stability discount.
(13)
Standard auto policy rates applied. Accident-free discount applied.

Private Passenger Car Semiannual Insurance Premiums
Effective January 1, 2007
Example 3
Car:

2004 Chrysler Town & Country Minivan, 6 Cylinder, 4 Door, Front Wheel Drive
Coverage and Limits:
2003 Pontiac Grand Am, 6 Cylinder, Sedan, 4 Door, SE
BI/PD Liability
100/300/100
Uninsured Motorist
100/300
Drivers:
Married couple. Husband, age 45, commutes 10 miles to work,
Underinsured Motorist
100/300
round trip in Pontiac Grand AM. Total travel 7,000 miles annually.
Medical Payments
$1,000
No violations or accidents in last three years. Wife, age 44,
Collision
$250 deductible
commutes 10 miles to work, round trip in Chrysler Town & Country.
Comprehensive
$250 deductible
Total travel 20,000 miles annually. No violations or accidents in last
three years. Son, age 17, single, student with C+ grade-point average,
completed drivers education course. No violations or accidents in
State of Wisconsin, Office of the Commissioner of Insurance
last three years. Occasional driver of Pontiac Grand AM.
Territories
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
Consumer's Guide to Auto Insurance
ACUITY, A Mut. Ins. Co.
$1,283
$1,284
$1,184
$1,126
$1,520
$1,341
$1,380
$1,295
(1)
Allstate Property & Casualty
1,104
1,153
1,048
1,111
1,486
1,288
1,299
1,111
Ins. Co.
(2)
American Family
1,112
1,075
939
1,145
1,484
1,301
1,352
1,327
20
Mutual Ins. Co.
Badger Mutual Ins. Co.
963
897
979
966
1,424
1,114
1,091
1,091
(3)
COUNTRY Preferred Ins. Co.
883
973
866
925
1,274
1,136
1,126
1,025
(4)
Dairyland Ins. Co.*
3,134
2,896
2,722
2,905
4,066
3,305
3,317
3,185
(5)
Farmers Ins. Exchange
1,249
1,254
1,207
2,528
2,216
1,270
1,591
1,240
(6)
General Casualty Co.
1,260
1,383
1,314
1,342
2,180
1,487
1,505
1,517
of Wisconsin
(7)
Progressive Classic Ins. Co.
719
694
670
731
843
676
782
730
(8)
Rural Mutual Ins. Co.
1,992
1,838
1,973
1,747
2,968
2,105
2,522
2,051
(9)
SECURA Insurance,
1,772
1,943
1,837
1,681
3,731
1,960
1,877
2,364
a Mutual Co.
(10)
Sentry Ins., a Mutual Co.
2,085
2,020
1,933
1,982
2,802
2,374
2,260
2,194
(11)
State Auto Ins. Co.
1,186
1,205
1,074
1,067
1,899
1,381
1,299
1,158
(12)
State Farm Mutual
890
895
816
845
1,181
1,014
1,014
870
Automobile Ins. Co.
* Nonstandard writers.

Example 3 (Continued)
Territories
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
(13)
West Bend Mutual Ins. Co.
$ 904
$ 963
$ 900
$ 863
$1,296
$1,168
$1,038
$ 962
(14)
Wisconsin Mutual Ins. Co.
1,046
1,035
987
959
1,572
1,131
1,102
992
(1)
Passive restraint, tier 1, premier level 2, and anti-lock brakes discounts applied.
State of Wisconsin, Office of the Commissioner of Insurance
(2)
Auto & Home Premium Advantage, multi-car and air bag discounts applied.
(3)
Rates quoted are effective September 15, 2006. Rated in COUNTRY Mutual Insurance Company. Select customer, multi-car and multi-policy discounts applied. Excellent
credit.
(4)
Uninsured motorist limit 50/100 (100/300 not available).
Consumer's Guide to Auto Insurance
(5)
The above premium is based on the insured being eligible for the following discounts that without more information might otherwise not qualify: anti-lock brakes, electronic fund
transfer (EFT), advance purchase, passive restraints, multi-car, auto/home (youthful driver), auto/home/life (husband), good student and Y.E.S. program (youthful driver)
discounts.
(6)
Rated in Premier program. Insurance bureau score not available. Used Grand Am SE1 model.
21
(7)
Rates assume best credit, prior insurance from a standard carrier with advanced quoting, paid-in-full, 3 years clean (accidents and violations), 5 years accident free and a
homeowner's discount.
(8)
Discounts may be applicable.
(9)
Superior driver discount of 10% applied. Additional discounts may be available.
(10)
The insured's insurance score is a factor in determining the overall preferred driver discount score. Assumed a neutral weight since that information not available. Actual
premiums could be higher or lower depending upon actual score. Anti-lock brakes and multi-car credits applied. Subject to current company underwriting guidelines.
(11)
Premiums quoted assume best credit level (A). May also qualify for up to a 15% auto/home discount.
(12)
Rates assume excellent claim and credit history. Good driver and multiple-line discounts applied to both vehicles. Premium would be lower if the son qualified for the Steer
ClearŪ Safe Driver discount.
(13)
Rates are for Home & Highway Personal Package program. Rates include $5,000 medical payments coverage, assume driving record shown is for 5 years, and includes
maximum financial stability discount.
(14)
Standard policy rates applied on all except Green Bay which has premier auto rates. Accident-free and multi-car discounts applied.

Private Passenger Car Semiannual Insurance Premiums
Effective January 1, 2007
Example 4
Car:

2007 Ford Fusion, 6 Cylinder, Sedan, 4 Door, SE, FWD
Coverage and Limits:
BI/PD Liability
100/300/100
Uninsured Motorist
100/300
Drivers:
Married couple. Husband age 35, and wife 34,
Underinsured Motorist
100/300
principal drivers. No dependents. Commute ten miles
Medical Payments
$1,000
to work round trip. Total travel less than 20,000 miles
Collision
$250 deductible
annually. No violations or accidents in last three years.
Comprehensive
$250 deductible
Territories
State of Wisconsin, Office of the Commissioner of Insurance
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
ACUITY, A Mut. Ins. Co.
$ 515
$ 538
$ 484
$ 462
$ 619
$ 571
$ 601
$ 553
Consumer's Guide to Auto Insurance
(1)
Allstate Property & Casualty
352
365
338
355
470
414
417
355
Ins. Co.
(2)
American Family
363
355
308
372
487
430
447
437
Mutual Ins. Co.
22
Badger Mutual Ins. Co.
468
443
482
474
691
545
534
534
(3)
COUNTRY Preferred Ins. Co.
283
323
281
303
413
381
386
347
(4)
Dairyland Ins. Co.*
1,151
1,190
1,057
1,131
1,577
1,430
1,402
1,331
(5)
Farmers Ins. Exchange
441
416
423
402
726
365
510
430
(6)
General Casualty Co.
544
612
571
584
932
658
668
671
of Wisconsin
(7)
Progressive Classic Ins. Co.
226
222
196
240
310
218
298
251
(8)
Rural Mutual Ins. Co.
490
447
481
432
731
517
622
509
(9)
SECURA Insurance,
802
893
824
781
1,611
892
885
1,120
a Mutual Co.
(10)
Sentry Ins., a Mutual Co.
799
782
740
762
1,072
931
888
859
(11)
State Auto Ins. Co.
344
358
315
314
544
403
385
345
(12)
State Farm Mutual
291
293
268
278
394
331
331
286
Automobile Ins. Co.
* Nonstandard writers.

Example 4 (Continued)
Territories
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
(13)
West Bend Mutual Ins. Co.
$ 321
$ 357
$ 325
$ 312
$ 456
$ 438
$ 395
$ 361
(14)
Wisconsin Mutual Ins. Co.
428
432
384
420
703
509
505
424
(1)
Rates include new car, passive restraint, tier 1, premier level 2, and anti-lock brakes discounts.
State of Wisconsin, Office of the Commissioner of Insurance
(2)
Auto & Home Premium Advantage and air bag discount applied.
(3)
Rates quoted are effective September 15, 2006. Multi-policy and select customer discounts applied. Excellent credit.
(4)
Underinsured motorist limit 50/100 (100/300 not available).
Consumer's Guide to Auto Insurance
(5)
The above premium is based on the insured being eligible for the following discounts that without more information might otherwise not qualify: anti-lock brakes, electronic fund
transfer (EFT), advance purchase, passive restraints, and auto/home/life discounts.
(6)
Rated in Premier program. Insurance bureau score not available.
(7)
Rates assume best credit, prior insurance from a standard carrier with advanced quoting, paid-in-full, 3 years clean (accidents and violations), 5 years accident free and a
23
homeowner's discount.
(8)
Discounts may be available.
(9)
Superior driver discount of 10% applied. Additional discounts may be available.
(10)
The insured's insurance score is a factor in determining the overall preferred driver discount score. Assumed a neutral weight since that information not available. Actual
premiums could be higher or lower depending upon actual score. Anti-lock brakes credit applied. Subject to current company underwriting guidelines.
(11)
Premiums quoted assume best credit level (A). May also qualify for up to a 15% auto/home discount.
(12)
Rates assume excellent claim and credit history. Good driver and multiple-line discounts applied.
(13)
Rates shown are for Home & Highway Personal Package program. Rates include $5,000 medical payments coverage, assume driving record shown is for 5 years, and
includes maximum financial stability discount.
(14)
Premier auto policy rates applied. Accident free discount applied.

Private Passenger Car Semiannual Insurance Premiums
Effective January 1, 2007
Example 5
Car:

2003 Buick Century, 6 Cylinder, Sedan, 4 Door, Custom
Coverage and Limits:
BI/PD Liability
100/300/100
Uninsured Motorist
100/300
Drivers:
Retired couple, both age 65, principal drivers.
Underinsured Motorist
100/300
No dependents. Pleasure travel less than 7,500 miles
Medical Payments
$1,000
annually. No violations or accidents in last
Collision
$250 deductible
three years.
Comprehensive
$250 deductible
Territories
State of Wisconsin, Office of the Commissioner of Insurance
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
ACUITY, A Mut. Ins. Co.
$304
$302
$279
$265
$ 357
$312
$320
$302
Consumer's Guide to Auto Insurance
(1)
Allstate Property & Casualty
236
246
228
236
324
264
274
236
Ins. Co.
(2)
American Family
226
215
191
233
308
257
266
262
Mutual Ins. Co.
24
Badger Mutual Ins. Co.
274
256
279
274
397
313
308
308
(3)
COUNTRY Preferred Ins. Co.
205
226
203
215
302
262
260
238
(4)
Dairyland Ins. Co.*
876
776
739
791
1,143
899
902
860
(5)
Farmers Ins. Exchange
275
270
254
261
472
228
314
262
(6)
General Casualty Co.
365
370
368
371
621
396
388
396
of Wisconsin
(7)
Progressive Classic Ins. Co.
191
183
166
197
262
177
232
203
(8)
Rural Mutual Ins. Co.
444
404
432
382
651
455
544
445
(9)
SECURA Insurance,
509
550
521
477
1,053
556
532
664
a Mutual Co.
(10)
Sentry Ins., a Mutual Co.
482
456
441
450
644
526
501
488
(11)
State Auto Ins. Co.
243
239
220
219
375
274
254
228
(12)
State Farm Mutual
197
196
180
186
272
217
217
189
Automobile Ins. Co.
* Nonstandard writers.

Example 5 (Continued)
Territories
Barron
Richland
Refer to
Companies Writing
Brookfield
Eau Claire
Green Bay
Madison
Milwaukee
Superior
County
County
Footnote
Auto Policies
53005
54701
54303
53704
53218
54880
54868
53581
(13)
West Bend Mutual Ins. Co.
$215
$222
$212
$202
$310
$263
$233
$219
(14)
Wisconsin Mutual Ins. Co.
256
258
238
254
444
303
302
254
(1)
Passive restraint, tier 1, premier level 2, and anti-lock brakes discounts applied.
State of Wisconsin, Office of the Commissioner of Insurance
(2)
Auto & Home Premium Advantage and air bag discount applied.
(3)
Rates quoted are effective September 15, 2006. Multi-policy and select customer discounts applied. Excellent credit.
(4)
Underinsured motorist limit 50/100 (100/300 not available).
Consumer's Guide to Auto Insurance
(5)
The above premium is based on the insured being eligible for the following discounts that without more information might otherwise not qualify: anti-lock brakes, electronic fund
transfer (EFT), advance purchase, passive restraints, and auto/home/life (husband) discounts.
(6)
Rated in Premier program. Insurance bureau score not available.
(7)
Rates assume best credit, prior insurance from a standard carrier with advanced quoting, paid-in-full, 3 years clean (accidents and violations) 5 years accident free, and a
25
homeowner's discount.
(8)
Discounts may be available.
(9)
Superior driver discount of 10% applied. Additional discounts may be available.
(10)
The insured's insurance score is a factor in determining the overall preferred driver discount score. Assumed a neutral weight since that information not available. Actual
premiums could be higher or lower depending upon actual score. Anti-lock brakes credit applied. Subject to current company underwriting guidelines.
(11)
Premiums quoted assume best credit level (A). May also quality for up to a 15% auto/home discount.
(12)
Rates assume excellent claim and credit history. Good driver and multiple-line discounts applied.
(13)
Rates shown are for Home & Highway Personal Package program. Rates include $5,000 medical payments coverage, assume driving record shown is for 5 years, and
includes maximum financial stability discount.
(14)
Premier auto policy rates applied. Accident free and senior operator discounts applied.

State of Wisconsin, Office of the Commissioner of Insurance
Consumer's Guide to Auto Insurance
Consumer Service Address, Phone Number and Web Site Address
ACUITY, A Mutual Ins. Co.
Progressive Classic Ins. Co.
P.O. Box 58
300 N. Commons Blvd., #OHW92
Sheboygan, WI 53082
Mayfield Village, OH 44143
(800) 242-7666
www.driveinsurance.com to find an agent
www.acuity.com
or get a quote
Allstate Property & Casualty Ins. Co.
Rural Mutual Insurance Co.
3075 Sanders Rd. Ste. H1B
P.O. Box 5555
Northbrook, IL 60062
Madison, WI 53705-0555
(800) 255-7828
(800) 362-7881
www.allstate.com
www.ruralins.com
American Family Mut. Ins. Co.
SECURA Insurance A Mutual Co.
6000 American Pky.
P.O. Box 819
Madison, WI 53783-0001
Appleton, WI 54913
1-800-MYAMFAM for locating an agent or
(800) 236-8700
getting a quote
www.secura.net
www.amfam.com
Sentry Insurance A Mutual Co.
Badger Mutual Insurance Co.
1800 N. Point Dr.
1635 W. National Ave.
Stevens Point, WI 54481
Milwaukee, WI 53204
(800) 227-0201
(800) 837-7833
www.badgermutual.com
State Auto Ins. Co.
P.O. Box 69
COUNTRY Preferred Insurance Company
Onalaska, WI 54650-8764
P.O. Box 64035
(608) 783-1700
St. Paul, MN 55164-0035
www.stateauto.com
(888) 211-2555
State Farm Mut. Auto. Ins. Co.
Dairyland Insurance Co.
1 State Farm Plz.
1800 N. Point Dr.
Bloomington, IL 61710
Stevens Point, WI 54481
See yellow pages for local State Farm agent
(800) 526-4252
www.statefarm.com
Farmers Ins. Exchange
West Bend Mutual Ins. Co.
P.O. Box 948
1900 S. 18th Ave.
Aurora, IL 60507-0948
West Bend, WI 53095
(630) 907-0030
(800) 236-5010
General Casualty Co. of WI
Wisconsin Mutual Ins. Co.
1 General Drive
P.O. Box 974
Sun Prairie, WI 53596
Madison, WI 53701
(800) 362-5448
(800) 831-5959
www.generalcasualty.com
26

Document Outline

  • Cover and Introduction
  • Table of Contents
  • Why Should You Buy Auto Insurance?
  • Wisconsin Financial Responsibility Law
  • Physical Damage Coverage
  • Underwriting and Rating
  • Ways to Lower Your Premium
  • Youthful Drivers
  • What if You Have Trouble Finding Insurance?
  • Safety Responsibility Law
  • Comparative Negligence Law
  • If You Are in an Accident
  • Filing a Motor Vehicle Claim
  • Repairing Your Car
  • If Your Vehicle is Totaled
  • Lender Insurance Requirements
  • Vehicles in Storage
  • Extended Warranties
  • Collision Damage Waiver Coverage
  • Credit Information
  • Insurance Marketing
  • For Your Protection
  • Tips for a Wise Consumer
  • Termination, Denials, and Cancellations
  • Problems With Your Insurance Company
  • Premium Tables
  • Automobile Insurance Quotation Worksheet
  • Examples
  • Consumer Service Address and Phone Numbers
  • Consumer Publications
  • Complaint Form

InsureMe
ZIP Code

Clicking on "Start Quote" will redirect you to InsureMe.com to complete your quote request.

Terms & Conditions | Privacy Policy

Auto Insurance at InsureMe: Health Insurance, Car Insurance, Medical Insurance, Home Insurance Info